So your organization has conquered business-to-business (B2B) public relations, maxing out communications goals and providing measurable proof of success for the business at large. Now, the powers-that-be want to turn the eyes of your PR juggernaut on the business-to-government (B2G) world, hoping to get a foothold in the wonderful world of government contracts. This should be easy after achieving private sector success, right?
Oh, you have a lot to learn.
While members of the same communications family, B2B and B2G public relations are at best distant cousins. From how you present your company to the importance of customers and products, each discipline differs wildly from the other.
In this primer you'll learn:
- What the government media ecosystem looks like
- Why the government press ignores products
- How thought leadership can drive coverage
- Why agency customers are worth their weight in bricks of currency
- And more!
Get a grip by downloading Acronyms, GSA Schedules and Elections, Oh My! A Primer on B2G Public Relations and get a baseline foundation for starting up a B2G public relations campaign.