The Sounding Board

May the Force Be With You -- and Your Brand

Posted by Pete Larmey on Thu, Sep 3, 2015 @ 08:09 AM


Today, Disney is hosting a live YouTube event to celebrate the release of a new line of Star Wars merchandise tied into the upcoming release of The Force Awakens. They’ve gathered Internet celebrities from around the world and will showcase them unboxing hundreds of toys, games, books, and more, all of which will go on sale this weekend.

Why should you care? Well, aside from the fact that I’m betting a good many of you reading this post are Star Wars fans, consider that this is all for a brand that’s been around for nearly 40 years – and yet, seems healthier than ever.

How in this world – or any other – does that happen, especially for a property that, by all rights, should have become dormant a long time ago (in a galaxy far, far…well, you get it)? How does something not only stay alive, but become increasingly cherished, over such a period of time?

One could argue that a brand’s longevity is due to the inherent benefits of the property itself. For Star Wars, this would be the storytelling, the characters, the debate over whether Han or Greedo shot first, etc. That argument would be accurate, but it’s not the full story.

Maintaining relevancy also involves deploying creative, attention-getting marketing initiatives. This is what makes the Star Wars YouTube event so cool – to my knowledge, something like this has never been done before. It’s not like Disney needs to do this to draw more attention to the brand. Yet they’re doing something unique that feeds directly into one of the main passions of the core Star Wars fan – the desire for collectibles.

It’s a lesson in marketing that established technology companies would do well to emulate. Before you sell me to Jabba the Hut over this thought, let me be clear: I don’t expect any of our clients to do a global YouTube unboxing event (that would be kind of hard with something like, for example, a cloud server).

However, I do encourage organizations to look at ways they can use technology – particularly social media – as a means of stirring interest and excitement. Of course, most are already doing this through Facebook, Twitter, LinkedIn, and other sites. But don’t forget Vine, Meerkat, Instagram, Feedly, or other apps that will allow you to connect directly with your customers (yes, they use all of these, too). There are so many tools out there to help companies avoid marketing complacency.

And too many technology companies do end up getting complacent, only to find themselves having to reinvent their formulas to catch up with those whippersnapper upstarts. We’ve seen it happen time and again to established brands that have been a part of our culture for decades. Microsoft is an example of a company that found itself at the top of the world one day…then playing catch up to Google and Apple the next. BlackBerry is another example of a company that was a leader in its particular area only a few years ago, only to find itself in a steaming pile of Bantha you-know-what today.

There are, of course, many technology companies that have successfully stood the test of time through continuous innovation, reinvention, and marketing savvy. Red Hat is a fine example of an organization that has always managed to catch the next wave and ride it, all while leveraging the latest technologies for effective communication. Some of the other clients that I’ve worked with, notably SolarWinds and Metalogix, use online communities and video communications to keep their brands and products top-of-mind. Thanks to a combination of innovative products and creative marketing, I have a feeling all of these companies will end up aging pretty well, and still be relevant many years from now.

Look, I saw The Empire Strikes Back in the theaters when it first came out in 1980, and now I’m watching Star Wars Rebels on the Cartoon Network with my daughter. That’s a pretty impressive testament to the power of an enduring brand. It’s a power that companies can wield like a Jedi with a lightsaber.


Image courtesy Disney.


Topics: Social Media, Social Marketing, YouTube

SpeakerBox is Hiring!

Posted by Kate Hanusik on Tue, Sep 1, 2015 @ 08:09 AM


SpeakerBox, a PR firm designed to meet the unique demands of the technology sector, is hiring!  We’re currently looking for candidates who are both entry-level and experienced communicators. 

We’re also looking for at least one part-time fall intern.  If you’re a local college student or recent graduate interested in learning more about public relations, please consider applying.

Links to job descriptions can be found here:

And if you need some encouragement, let me share just a few reasons why SpeakerBox is such a great place to work.

  • Mentoring – Weekly one-to-one meetings with supervisor and bi-weekly training program
  • Benefits –
    • Health insurance (90-100% of individual premium paid by SBX)
    • Dental insurance (100% of individual premium paid by SBX)
    • 401k plan with 3% employer contribution
  • Generous vacation policy – 15 days of PTO in your 1st year (and birthday off) plus 10 federal holidays observed and our office is closed between Dec. 24 – Jan. 1
  • Sabbatical – After five years, employees are eligible for a paid, four-week sabbatical
  • Flexibility – After one-year, full-time employees are eligible for one telework day per week. We also offer part-time positions and flexible schedules, which several employees take advantage of.
  • Culture – We’re always looking for a reason to celebrate: annual SpeakerBox Day (we’ve been to Nationals games, mini golf, winery tours), seasonal cook-offs, monthly happy hour and a low-key, laid-back office environment
  • Clients – Our clients include major Fortune 500 companies, fast-growing mid-market companies, innovative startups and everything in between.  It never gets boring here.

If you’re interested in learning more about SpeakerBox and possibly joining our team of smart, happy people – please send your cover letter and resume to

-  Katie

Do-It-Yourself Media Relations CTA Blog

Spotlight on Women and Minorities in Tech: Pinterest Stands Up!

Posted by Kate Nesbitt on Mon, Aug 31, 2015 @ 09:08 AM

On August 4, The White House held a Demo Day to “showcase the wide-ranging talents of innovators from across the country” and highlight an issue you might have read quite a bit about over the past month – diversity in the tech industry.  

The event, which featured both women and minority founders within technology, caused a movement. That same day, members of the Congressional Black Caucus confronted companies in Silicon Valley (Apple, Google, Pandora, SAP, etc.) to encourage the hiring of more African American employees (read more here). Major tech companies like Amazon, Facebook, and Microsoft announced their own plans to diversify. And colleges and universities pledged to “create more accelerated tech training opportunities, and to invest in innovative placement programs to connect diverse workers including women, minorities, Veterans, and at risk and disconnected young adults with entrepreneurial opportunities and jobs.” 

All of this was outstanding! However, coming from a women-run tech PR agency, I couldn’t help but notice there was one social media platform that made an early and more in-depth pledge that really piqued my attention: Pinterest. 

What I found incredibly interesting is that for a company with 85% of its 72.8 million users being female, it wasn’t already leaking female employees from its faucets – a fact that the company intends to change. According to USA Today, Pinterest is making a bold stand, and putting it all on the table to help keep the organization publicly accountable to achieving its new diversity goals.

Here’s the download: Pinterest is setting out to hire more women and minorities (like many of the other companies noted above), but will also:

  • Open an experimental lab to test new strategies to accomplish this hiring goal
  • Set specific and measureable goals
  • Share what works and what doesn’t with the industry so everyone can learn from their mistakes and successes
  • Achieve all of this by 2016 (aggressive!!)

Bravo Pinterst. I like your style…and your platform. Don’t get me wrong; I have nothing against men. But there seems to be no reason to me why women aren’t more prevalent in these positions. Maybe it’s due to stats like this one from a recent Huffington Post article:

“According to the National Center for Female Women in Information Technology's April 2015 survey, the U.S. computer science sector will have 1.2 million openings by 2022. Women currently represent just 26% of the computer workforce and the numbers are even more dismal for women of color.” 

That is why I love what Pinterst is doing so much. The first step to solving the diversity gap


 is letting women and minorities in on the facts; the next step is educating them on how to make

them theirs.

For example, organizations are popping up everywhere to give women the opportunity to qualify for one of these “tech” positions. What Pinterest is doing will hopefully shed some light on the real issues of diversity hiring in tech – are no women applying? If that’s the case, why aren’t they applying? Are they not qualified? Do they feel intimidated? What’s the deal and how can they overcome it?

As a resident of the DC/MD/VA metro area, I’m proud to say there are quite a few options for women to get involved in tech and figure out if it’s a field you’d be interested in pursuing. And, the good news is that it’s not even too late to learn tech, if you might be, well, my age. 

Check out the following resources – many of which are free – to learn more about women in technology:

And keep an eye out for more women and minorities to start penetrating the tech industry, now that the issue is being brought to the forefront by companies like Pinterest. 

Topics: Pinterest, DC Tech, Women in Technology

Intern to Account Coordinator: Welcome Allison Gilmore, Our Newest SpeakerBox Employee

Posted by LIsa Throckmorton on Thu, Aug 27, 2015 @ 17:08 PM

IMG_0115We are excited to announce that Allison Gilmore is starting next week as a full-time Account Coordinator next week.

She started her career at SpeakerBox as an intern and a new graduate from my alma mater, Radford University

Internships are an increasing focus for college students and new graduates, so I wanted to share an audio of my discussion with Allison on how she approached finding an internship, what she focused on as an intern to secure a full-time position, and what her impressions of PR work is now versus when she was prepping for a job in communications during college.

We also openly discuss the qualities that Allison brought to her internship that made her a no-brainer hire.

I hope you enjoy our discussion. The next professional development training for both of us will be extricating the use of the word "like" from our vocabularies.

Congratulations on your job at SpeakerBox, Allison. We're excited to have you on our team!

Here's our not-so-formal discussion on her internship: 

And if you're interested in the presentation that I gave during Radford's Communication week, you can find it here:





Topics: tech PR, PR, internships

Target’s On Target with its Gender “Controversy” Response

Posted by Jennifer Edgerly on Wed, Aug 26, 2015 @ 09:08 AM

Odd couple nomoreOdd couple no more, now these two can live
harmoniously in the toy section of Target. 

Recently Target made an announcement that made national news. An announcement that when I read the headline on I thought to myself, “eh, ok.”

In case you missed it, Target decided that maybe there is no such thing as “girls toys” or “boys toys,” or “girls bedding” or “boys bedding.” There’s simply “toys” and “bedding.”

Like most other people I know I didn’t think this was a big deal. Don’t get me wrong, as the mother of two little girls – one of whom loves Transformers and Teenage Mutant Ninja Turtles as much as she loves My Little Pony and anything from Disney’s Frozen – I was pretty darn happy to hear that no longer would there be toy aisles so pink you’d swear they were decorated by Pinkalicious herself. Still, I didn’t see why this warranted Target making an official announcement on their website.   

Apparently I was wrong. To many people this was a big deal. (Warning: click that link at your own risk, as there is a whole lot of crazy on the other side.)

Per a Target spokesperson, the company recognized that by making these changes people would have a variety of opinions. What we don’t know is if they really anticipated the outrage and vitriol that would, and continues to, fill their Facebook page and be thrown at them in the print media. But one thing, at least in my opinion, is clear: Target has weathered this storm quite well. Allow me to explain.  

Shortly after I realized just how angry people were about the situation, I had a conversation with my mom about it. She asked me, “You don’t think they (Target) will change their mind, do you?” I assured her they would not. See, the thing is that the executives at Target knew exactly what they were doing. They did not need to put out a statement or announcement about this change. They could have quietly done away with the gender specific signage in the specific sections they were changing, but they felt strongly enough about this topic to take a stand. 

However there’s more to it than that. Target wanted to let its customers know it was listening. Take, for example, these sections from their announcement… 

 Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender.”

“We heard you, and we agree. 

We thank guests all the time for challenging us to get better at what we do and take the shopping trip to new levels. We’re always listening, and your thoughts and ideas help us make Target, your Target, a better place. 

While customers surely would have noticed the change on their own (how can you not when there is that much pink!), Target representatives didn’t want to wait for customers to notice. They wanted to make it clear that they valued customer service, and part of that is listening to their customers and updating their stores in ways that make sense. 

Target was also at the ready on the social media front. Now, I don’t think they truly knew what was going to come their way, but when the complaints started rolling in Target’s social media team was there to greet them. They responded to comments, corrected inaccurate information and attached a name of a Target employee to each response.  


Even when some may have felt Target was being too nice and stepped in to help the company respond to the haters, the company let it play out for a bit before having the fake account shut down. But, it turns out the company didn’t entirely mind what their helper had to say.

In the world of crisis communications – if one can even consider this a crisis, which is highly dubious – Target handled this situation with grace, dignity and a great sense of humor.

The Effects of Social Media on Journalism

Posted by Ali Smith on Fri, Aug 21, 2015 @ 09:08 AM

Cision’s 2015 Global Social Journalism Study was released recently and after looking through the results several times, specifically the U.S. results, they seem to tell a story of how journalism has changed and is continuing to change, due to online content, new publishing cycles, and social media itself. 


  • About half of respondents (journalists) in each country think they need social media to do their work and that social media has lightened their workload. 
  • Reasons for using social media among journalists (U.S. only) include: 1. Publishing and promoting their own content 2. Monitoring 3. Sourcing/networking.
  • Only between a quarter to just over a third of journalists felt they were less reliant on PR professionals because of social media.
  • Email continues to dominate how journalists prefer to be contacted, but social media is gathering pace. 

To me, from a PR perspective these results are really telling of the pressure journalists are under to not only create an increasing amount of content to keep up with new publishing cycles, but also the pressure of being responsible for the number of views each article garners. I imagine this is why the majority responded that they think they need social media to “do their work” but they are still very dependent on PR networks. It’s less about mining for sources and more about promoting content, monitoring feedback, and interacting with readers - ultimately with the goal of increasing page views. 

While it’s always been a general rule of mine not to pitch reporters over social media (unless they specify that they appreciate it) it’s actually becoming an increasingly common form of communication for contacting journalists - especially in the United States. Of the respondents in the U.S. 84 percent prefer to be contacted by email, 33 percent prefer social media, and 15 percent prefer telephone. Sweden is the only other country where surveyed journalists denote social media as the second form of preferred contact.  

So, the takeaways for us here in flack-land: If you’re active on social media, especially Twitter, follow your key reporters and help them promote their articles (not just the ones your clients are in). They will appreciate the additional eyeballs and it will help build your relationship with them. Additionally, connect and comment on articles where you can, and offer sources where applicable since reporters see social media as a great research tool and an increasingly valid form of communication - but a follow up email offering a source can’t hurt.

For more results, check out Cision’s full infographic here


[photo credit: Image via Cision]


Topics: Social Media, PR, Journalism

SpeakerBox Named a Finalist for DC Inno’s 2015 Coolest Company Readers Choice Award: Vote For Us!

Posted by Josh Schimel on Wed, Aug 19, 2015 @ 21:08 PM

We love everything that DCInno does for local startups and other companies. We are proud to announce that SpeakerBox has been named a finalist for this year’s Coolest Company awards. It’s great to be in such good company and we appreciate DCInno recognizing all of the hard-working, innovative companies in the area.

Please take a few seconds to vote for SpeakerBox now! Click and then write in SpeakerBox and submit! Voting ends September 4, 2015.

And, don’t forget to get a ticket to DC Inno’s DCFest taking place September 10th. Looks like a great time with good music and friends, right by Nationals Ballpark. Plus – FOOD TRUCKS! We’ll see you there!

Get tickets to #DCFest.


Is Whole Foods a Victim of Their Own PR Success?

Posted by Jessica Lindberg on Mon, Aug 17, 2015 @ 14:08 PM

Whole_FoodsWhole Foods has had the market on trendy, organic, wholesome food items cornered for years. But, recent shares of Whole Foods stock have plunged more than 10 percent after the company continues to miss forecasted sales and profits numbers. What did the high-end natural grocery chain do to get its customers and shareholders up in arms?

Whole Foods put a stake in the ground with their natural, organic products and was able to charge a premium price for their products for years. Over time, that model made them the fodder for jokes, earning them the nickname “whole paycheck.” To counter this bad reputation, Whole Foods began cutting prices, but instead of changing the story for the better, the company has hurt their profit margin.

To make matters worse, the New York City Department of Consumer Affairs found Whole Foods to have mislabeled and over-charged patrons for some weighted, packaged goods. Inspectors investigated various prepackaged products and found that none of them had correct weights and that most violated federal rules for how much a package can deviate from the actual weight.

Right away, Whole Foods top executives owned up to the allegations, posting a video apology to the company’s blog on June 29th. “Straight up, we made some mistakes, we want to own that,” co-CEO Walter Robb said alongside co-CEO John Mackey. The video attributed the weights and measures errors to inadvertent human mistakes. The CEOs claim the company’s hands-on approach allows them to deliver the freshest produce to customers, but also lends itself to unintentional errors.

From a public relations perspective, they responded to the crisis head on and communicated fault.  Doing so in a video gave them a bit more credibility than releasing a blanket statement. They owned the mistake and gave an actionable plan of how they would correct the issue. Problem is, the brand was already hurting. As noted by the falling stock price and ‘too expensive’ image, this scandal just added fuel to the fire. And don’t forget the latest asparagus water mistake

So what’s the company to do with falling stock prices and a damaged brand reputation? Create a spin-off company, of course. The concept, 365 by Whole Foods Market, will be aimed at younger consumers in urban areas.  The stores will be smaller and offer cheaper products. Economists say that millennials eat out less often and are poorer due to the Great Recession, which created permanent damage to this generation’s earning capacity.

The model of organic and fresh is no longer niche; it’s mainstream, which is increasing the number of stores that can compete directly with Whole Foods. Almost all major grocery chains, including Costco, Kroger, Publix, Wegmans, and Trader Joe’s recognize the demand and now offer organic foods for cheaper prices.  For example, Kroger’s Simple Truth brand netted a reported $1.2 billion in 2014. 

In addition to cheaper, more selective products, Whole Foods has promised to use “innovative technology” to create something “unlike anything that currently exists in the marketplace.” With many stores already offering online shopping, digital scanning for more product details, etc. what will Whole Foods offer at these cheaper, more urban stores that isn’t already out there?

Skeptics aren’t so sure this will work for Whole Foods though; after all there is already a Whole Foods store in most of the targeted “urban areas.” Wouldn’t Whole Foods just be undercutting the profits from their main store? It’ll be interesting to see how the company plans to keep prices down and public opinion trending upwards. If it fails, Whole Foods may not survive the public relations backlash.

Topics: PR, Branding, communications

Five Steps to an Improved Citizen Experience

Posted by Kate Hanusik on Fri, Aug 14, 2015 @ 18:08 PM


Last week’s Government Executive Customer Experience Summit showcased some of the brightest stars in the government customer service arena. Though governments have tried to improve they way they provide services to their citizens for years, customer service as a government discipline is relatively new, and is specifically called out in the Obama Administration’s 2015 budget as a Cross Agency Priority. As representatives from these agencies shared their stories, it became clear that they all took a similar path, starting with these five steps.

  1. Start with research. It’s critical that agencies take time to understand the customer journey and the customer segments they serve. Ruby Burrell, Chief Strategic Officer of the Social Security Administration (SSA) explained that the SSA spent a year determining the priorities for its customer experience (CX) program. The resulting plan, Vision 2025, clearly outlines the agency’s goal of delivering a superior customer experience.
  2. Set clear metrics and goals.  This is harder than it sounds given the variety of data points and tactics – and the limited resources many agencies have to work with. Abby Herriman from HighPoint Global (a SpeakerBox client) said that agencies often focus on customer satisfaction or CSAT scores, a tricky metric to measure since it can vary by touchpoint.  For instance, let’s say a citizen receives disappointing but accurate information about his Medicare coverage; the CSAT scores might be low even though the agent did a good job.  Another popular metric for government call centers is call handle times – how quickly can an agent complete a call.  Unfortunately, this metric often results in “dump and run” behavior and call abandonment as agents rush to complete each call.  As you can see, metrics need to be selected carefully, since they often have unfortunate and surprising consequences.
  3. Focus on small wins. Change can be hard in any organization, and government is no different.  Try to focus on the pain points that will have the biggest impact on the organization and then map out a plan for incremental change.  Brenda Wensil, Chief Customer Experience Officer, Office of Federal Student Aid, Department of Education, shared how her group got started.  In early 2011, the Department of Education had 24 websites, which were a challenge to manage.  The team knew that they wanted to integrate the entire student experience, but it was too big of a problem to take on at once.  So her team started by creating, a site that ultimately became a one-stop shop for students and borrowers.  By consolidating the 24 sites into one site, they were able to return $2 million back to the U.S. Treasury and gain approval for Phase 2 of their plan.
  4. Employee engagement is critical. Many of the speakers mentioned the direct link between employee engagement and CX.  Tom Allin, Chief Veterans Experience Officer, Department of Veterans Affairs took things one-step further.  He described how the VA is focused on the employee experience to help systematize customer service and make it more repeatable.  To do this, Tom’s team is driving accountability to the field, focusing on values-based vs. rules-based service and recruiting veteran liaisons with “the courage of common sense.”
  5. Collaborate and compromise. One of Brenda Wensil’s comments seemed to really resonate with the other speakers, “If you want to go fast, go alone; if you want to go far, go together.”  She pointed out that competing priorities, budget pressures and the need to balance security and privacy with customer satisfaction can easily lead to inertia. Employee and executive buy-in are critical, which may make progress slow but will result in a better payoff down the road.

So, how well is the government doing with CX?  According to the Forrester Research CX Index, federal agencies received an average rating of poor.  The study does point to a few standouts – USPS and the National Park Service – which are highly ranked by the 46,000 survey respondents.  When government personnel rate their own agency’s customer service, a slightly different picture emerges.  According to the Government Business Council, 65 percent of respondents say their agency goes above and beyond to deliver a customized customer experience, but only 56 percent say they are satisfied with the quality of service they receive from other agencies.  Clearly, there’s still work to be done, but it’s heartening to see so much attention on this critical area and the early results that some agencies are having.

- Katie

Topics: B2G

10 Tips for Live Tweeting Events

Posted by Sally McHugh on Thu, Aug 13, 2015 @ 15:08 PM


You know you work in PR when your camera roll is filed with live-tweeted pictures 

Today I want to get into a feature of PR that is thrilling for some and terrifying for others: live tweeting. 

When you’re in tech PR it seems like every season is events season and in our hyper-connected world, it’s expected that just because you can’t attend the event doesn’t mean you can’t experience it. Live tweeting has really taken off in the last few years as a way to share insights and opinions from an event with thousands of followers around the world.  

If you’ve read anything I’ve written for The Sounding Board you know that to me, this kind of social media revolution is thrilling. Call me a millennial, but the idea that you can have access to the opinions of someone attending an event in Paris all the way from your office in Washington DC is just plain awesome.  

Understandably, not everyone is as social media-crazed as I am. To some, the idea of live tweeting is overwhelming, intimidating, and just plain daunting—but it doesn’t have to be. Here are 10 tips to make it easier: 

Make sure you have a list of speakers and company handles before the event 

  • Trust me on this one, I speak from experience, the last thing you want to deal with in the moment is scrambling to find the name of a speaker to get their thoughts posted before someone else says something interesting. Take some time before the event to track down the handles of not just speakers, but the company they work for or organization they’re affiliated with. Including attribution is a great way to get re-tweets and keeping your speakers organized will be a major time saver. 

ALWAYS use the event hashtag

  • I can’t express the importance of using the designated event hashtag in your tweets. People following along with the event are searching by the event hashtag, so you’re not going to get noticed if you don’t find a way to incorporate it. Not to mention the fact that most events now have a running twitter wall where tweets that include the event hashtag are featured. Still really need to cut down on characters? Find something else to cut.

Pre-plan tweets

  • Events are filled with variables and there is only so much you can plan for. That being said, there are always certain things are going to happen. Speakers will go on stage, panels will end, networking breaks will be announced, if you have a booth, it will always be in the same spot …you get my point. Plan tweets in advance that you can copy and paste when those things happen and give your fingers a break!

Pictures, Pictures, Pictures 

  • Did you know that tweets that include pictures are more than twice as likely to be retweeted? Take a second to snap a picture to go along with your tweet, trust me you won’t regret it.  

Retweet wisely

  • The ability to retweet can be your best friend when you’re live tweeting. It’s always frustrating when you didn’t quite catch the last part of that one speakers point. Luckily, someone next to you probably did. Additionally, retweeting be a great demonstration of diversity at the event and representation of third party opinions.

Respond to people with questions or good points 

  • Have you ever been mentioned by a brand? How cool was that? Taking the time to respond to someone’s thought or compliment a picture they posted of your client or event will go far in terms of increasing followers and positive brand recognition. Know that every mention doesn’t require a response, but engaging with followers makes a corporate account more relatable. 

Accuracy is everything

  • One of the worst things you could do when you’re live tweeting is misquote a speaker. It can be really hard to get their thought down as quickly as they say it, so I recommend using shorthand first to get the idea down. You can always find ways to cut it down to 160 characters and add handles and hashtags later.  

Follow others who are live tweeting 

  • Pay attention the other active users and brands that are live tweeting at your event. They’re probably partners or thought leaders in your space that you’ll want to engage with later. Following them shows that you noticed and value their contributions to the conversation. 

Don’t tweet for the sake of tweeting 

  • Listen guys, don’t just tweet something because you haven’t put something out in 5 minutes. Before you post always ask yourself, is anyone (who cares about this event) actually going to care about this? There are 316 million active users on twitter, don’t bug them by posting something for no reason. 

Recognize your audience, use the right tone

  • Where are you right now? Are you at a PRSA seminar? Are you at a government IT panel? It matters. Match the tone of your tweets to the tone of the event, and you’re more likely to get re-tweeted by attendees.  


How are your live tweeting skills? Do you have any tips that I didn’t mention? Share them in the comments. 



Topics: Social Media, Twitter, PR, live tweeting