Posted by
Ali Smith on Sun, May 27, 2007 @ 02:46 AM
Looks like
BusinessWeek is thinking about joining the oft-talked about
Web 2.0 revolution. John Byrne, BusinessWeek’s executive editor and the acting editor-in-chief for the publication’s website, said today at the
Interactive Media Conference in Miami that the outlet is
considering starting a “business YouTube” where aspiring entrepreneurs and Donald Trump wannabes can post a video pitching their idea for a new venture. The site is also discussing a type of online “Business Idol” where anyone could submit a video detailing their idea for a new business. Users would rate proposals, with the winner receiving $500,000 in
VC funding . Having just recently returned from an
Entrepreneurs’ Organization conference full of ideas and energy, I think the "business YouTube" would likely get some very enthusiastic and innovative entrants, leading to more site visitors and possibly a wider audience for BusinessWeek.
According to
MEDIAWEEK , BusinessWeek is looking to tap into the revenue possibilities of the online community. The outlet already has a
video section on its website but is looking to expand interactivity. The notion of turning to the Web 2.0 world to supplement traditional print publications is not a new one and is an idea we’re seeing a lot of recently. Just like many other corporations, media outlets are increasing their Internet presence with podcasts, videos and blogs – a good reminder that the media industry is a business that needs to locate targets customers just like other corporations.
-Jennifer Becker
Account Executive