We strive for trifectas in media coverage three of our clients making an article this morning we had four of our clients mentioned in Kim Harts Download in the Post 200 section
Apptis, ScienceLogic, Red Hat and Tresys.
- Elizabeth Shea
Only one week until the next SpeakerBox event
featuring Joe Pulizzi
, author of Get Content. Get Customers
Joes book was reviewed by Doug Davidoff
in this months issue of Smart CEO
on page 17.
Dougs review sums up the value of content marketing, Heres your challenge: Your competitors have answers that are very similar to yours. So, how are your best potential customers and even your current customers supposed to be able to tell that you are a better alternative than your competitors? According to Joe Pulizzi and Newt Barrett, authors of Get Content Get Customers
, the answer is content.
Event details and registration information can be found here
. All registrants will receive a copy of Joes book, Get Content. Get Customers
. Hope to see you there.
-- Katie Hanusik
“What were they thinking?” has been the common outcry after last Monday’s debacle in the skies of lower Manhattan. What was intended to be a promotional photo shoot of Air Force One
in iconic American locations quickly turned to confusion and panic, as New Yorkers fearing the worst – the second coming of 9/11 – poured out of buildings in alarm.
In recent days, there has been much reported on about who knew what, and when
. But it remains a mystery to me as to why the mission was classified as confidential. Why shouldn’t citizens of any given community be alerted to irregular activities? When major motion pictures are shot in a city center, the surrounding area is given a heads up. When emergency planning officials orchestrate a test run of an evacuation route, the news media helps alert the workforce how their commute may be altered. For the past several years – thanks to the cooperation of local, state and federal planning officials – Greater Washington
has been great about communicating such activities to the residents. In general, Washingtonians have come to accept these “irregularities” in part because we appreciate the open and proactive communication.
Furthermore, I can’t keep myself from wondering who would want a promotional photo of an aircraft flying at such a low altitude around Manhattan? How was it intended to be used? The images of 9/11 are burned into Americans’ brains, and no other photo of aircraft in New York could ever replace them.
Was this planned photo opp a PR blunder? I would say so…..