Posted by
Ali Smith on Wed, May 27, 2009 @ 06:55 AM
As Elizabeth said in her post on media coverage, we strive for “trifectas” and have just hit another one – this time with the Stevie awards!
This week the Stevies announced their 2009 American Business Awards finalists and Apptix was named a finalist in the Product Development/Management Executive of the Year, Product Development/Management Department of the Year, and Customer Service Department of the Year categories.
Apptix’s product department and its vice president of product, Rick Rumbarger, were primarily recognized for the development and deployment of a new provisioning and management platform while the customer service department is being recognized for measurable improvements in its customer service levels and the actions taken to achieve these results.
We are proud of their hard work and recognition thus far and are keeping our fingers crossed for the awards ceremony in June.
- Ali Smith
Posted by
Ali Smith on Wed, May 13, 2009 @ 05:00 AM
We strive for “trifectas” in media coverage – three of our clients making an article – this morning we had four of our clients mentioned in
Kim Hart’s Download in the Post 200 section!
Apptis, ScienceLogic, Red Hat and Tresys.
- Elizabeth Shea
Posted by
Ali Smith on Thu, May 07, 2009 @ 03:38 AM
Only one week until the next
SpeakerBox event featuring
Joe Pulizzi, author of
Get Content. Get Customers.
Joe’s book was reviewed by
Doug Davidoff in
this month’s issue of Smart CEO on page 17.
Doug’s review sums up the value of content marketing, “Here’s your challenge: Your competitors have answers that are very similar to yours. So, how are your best potential customers – and even your current customers – supposed to be able to tell that you are a better alternative than your competitors? According to Joe Pulizzi and Newt Barrett, authors of
Get Content Get Customers …, the answer is content.”
Event details and registration information can be found
here. All registrants will receive a copy of Joe’s book,
Get Content. Get Customers. Hope to see you there.
-- Katie Hanusik
Posted by
Ali Smith on Fri, May 01, 2009 @ 10:00 AM
“What were they thinking?” has been the common outcry after last Monday’s debacle in the skies of lower Manhattan. What was intended to be a
promotional photo shoot of Air Force One in iconic American locations quickly turned to confusion and panic, as New Yorkers fearing the worst – the second coming of 9/11 – poured out of buildings in alarm.
In recent days, there has been much reported on about
who knew what, and when. But it remains a mystery to me as to why the mission was classified as confidential. Why shouldn’t citizens of any given community be alerted to irregular activities? When major motion pictures are shot in a city center, the surrounding area is given a heads up. When emergency planning officials orchestrate a test run of an evacuation route, the news media helps alert the workforce how their commute may be altered. For the past several years – thanks to the cooperation of local, state and federal planning officials –
Greater Washington has been great about communicating such activities to the residents. In general, Washingtonians have come to accept these “irregularities” in part because we appreciate the open and proactive communication.
Furthermore, I can’t keep myself from wondering who would want a promotional photo of an aircraft flying at such a low altitude around Manhattan? How was it intended to be used? The images of 9/11 are burned into Americans’ brains, and no other photo of aircraft in New York could ever replace them.
Was this planned photo opp a PR blunder? I would say so…..
Julie Buckley