Social Media Survey Results: There’s More Work to Do
Posted by
Ali Smith on Thu, Oct 23, 2008 @ 04:52 AM
At this month’s SpeakerBox seminar on “
Measuring Buzz,” we conducted a survey of attendees on their social media strategy. The results are shared below:
When asked, “Does your company have a social media strategy,” 38% said yes, 45% said no, and 17% weren’t sure. Given the ubiquity of social media, it’s eye-opening that only one-third of attendees – from companies of all sizes – have figured out how to incorporate a social media plan into their marketing strategy. Based on some of the comments on the evaluations, many are still trying to figure out how to turn the hype of social media into critical business strategy.
When asked what tactics generate the most buzz, attendees pointed to traditional marketing tactics such as events (52%) and PR (also 52%). Next on the list were blogging, direct mail and white papers, which were mentioned by approximately 30% of attendees.
Sadly, 8% of attendees claimed to have no buzz at all.
In terms of key metrics, the vast majority of attendees are focused on back-to-basic business growth indicators such as revenue and lead conversion. Secondarily, attendees measure online traffic to their Website and landing pages, product downloads and lead quantity.
Finally, for those of you who have been asking, we have posted the speakers’ PowerPoints on
Slideshare.
- Katie Hanusik