Twitter Opens Self-Serve Ad Platform to All
On the heels of Facebook announcing their small business program, today, Twitter announced the expansion of their own.
While previously available to only a few advertisers, Twitter will be expanding its self-service ad platform to all small businesses starting in late March. The platform went live this past November to a select few, and was tagged as a way for small and medium-sized businesses to build their audience on Twitter and better engage with the people they want to reach. The advertising options will include both Promoted Tweets and Promoted Accounts, among other options that have yet to be announced.
Twitter has been slowly dipping a toe into advertising since 2010, and has refined their offerings over the past year. They have now introduced geotargeting and a dashboard that gives marketers a deeper dive into the company’s data.
Have an American Express card for your small business? For the initiative, Twitter is partnering with the credit card company, offering preferential treatment for their card-holders. AmEx card-holders will be invited to try the platform first and the company will give $100 in free advertising to the first 10,000 businesses that sign up. Interested? Register quickly to take advantage of the giveaway!
- Kathryn