The Olympics Go Social for the London 2012 Games
The summer Olympics only come around every four years, but this year during the London Games, people will be more connected than ever before through social media. More than 100 events and 10,000 athletes will comprise the event, beginning in less than a month, making it hard to keep track of what’s going on throughout the competition. But Facebook plans to change all of that with the introduction of Explore London 2012.
The new Facebook page has been set up to let athletes report the games first-hand with photos, medal updates and their own personal thoughts about the games’ happenings. Presumably it will be the ultimate connection between fans and athletes.
According to TechCrunch, the page currently only features 250 of the event's thousands of athletes, but the numbers are expected to rise considerably as the games near. The article also reports that the International Olympics Committee told the publication they started working with Facebook on this effort about a year and a half ago.
I took some time to check out the page and, as a sports fan, I have to say it’s really cool. U.S. athletes such as Michael Phelps (swimming), Misty May-Treanor (beach volleyball), and Hope Solo (soccer) are already on board. The page includes three main sections: Athletes, Teams, and Sports, making it easy for fans to tailor their involvement to what piques their interest. Be sure not to miss the games, which begin July 27th, but if you can’t tune in live, don’t fret – Facebook’s got your back…