Gorilla Marketing
Posted by
Ali Smith on Wed, Aug 10, 2011 @ 03:23 AM
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| Note: Image copyright 2011 20th Century Fox |
This pastweekend I went to see Rise of the Planetof the Apes. I’ve been a big fan ofthe films since I was a kid, so even in the middle of packing for a move,heading out to the theater on opening weekend was a no-brainer for me.
The moviewas entertaining; smart, even. And inthe midst of all the screeching, chest-thumping and musings aboutman-vs.-chimp, I had a weird, random thought:
What if thechimps had gone about their conquest a different way? What if – for example – they worked on theirPR skills?
After all,the problems the apes faced weren’t so different than what a lot of companiesrun up against. Primately…um, sorry…primarily they were misunderstood. People didn’t really know what to make ofthem. A lot of this comes down to thefact they weren’t able to articulate their messages correctly (hard to do whenyou’re relying on the ooh-ooh-ooh-aah-aah-aah form of communication). They were also up against a well-established,well-funded competitor (scientists). Italso didn’t help that the new-and-improved apes were still trying to figure outwho they were, developing their identity as they evolved.
Soundfamiliar?
I don’t think it’s a spoiler to say that, in the end, things don’t turn out tooshabby for the apes. But man, did theygo about things the hard way! If onlythey had used some of those newly-generated brain cells to work on acommunications plan it may have kept things from going completely bananas.
Next timewe’ll talk about how Harry Potter and theDeathly Hallows is not in any way, shape or form related to ineffectivecrisis communications…
- PeteLarmey