Leveraging Strategic PR / Marketing to Enhance Value for Future Equity Capital Raise or M&A Transaction
What should you consider if your business goals may include a capital raise, future acquisitions, or a successful exit?
Company brand and visibility plays a significant role in enhancing valuation and attracting the right private equity, strategic buyers or acquisition targets.
SpeakerBox Communications teamed up with investment bank Clearsight Advisors, to share insight and strategies on this rarely discussed, but critically important aspect of value enhancement for strategic financial transactions. Our experts focused on how to maximize value by strategically leveraging your PR/marketing plan well in advance of a transaction to raise your company’s profile with the right targets to optimize your transaction success.
We cover:
- How to land on the radar screen of the future investors and buyers of your business
- How to leverage communications to gain the most traction and exposure around a transaction
- What buyers seek in considering technologies and how your public persona can help put your best foot forward
- How PR is critical for capital raises, and when and when not to engage in PR
- What buyers look for when starting the due diligence process and how a company's presence affects that process.
- Strategic identification of select targets (investors and/or strategic buyers) and strategies for “creating buzz” within those segments
* This webinar originally took place on March 7, 2012 at 1:00pm EST