On-Demand Webinar: Inbound Marketing - Getting Found with Creative Content

"Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value." -- Wikipedia

With lead generation serving as one of the most important business outcomes B2B marketers desire, the switch from outbound marketing: advertising, trade shows, direct mail--to inbound marketing: content marketing, SEO, social media, has never been stronger.

We are big believers in inbound marketing at SpeakerBox, and work with several clients to support their inbound marketing strategies.

This webinar, originally held Wednesday August 29, 2012, included CEOs who made the decision to invest in inbound marketing campaigns and have seen the pay off. We held a roundtable discussion on how to define a strategy, create a content-rich site and develop meaningful metrics.

Highlights include:

The ingredients of a successful inbound marketing program
How to justify the investment and minimize the expense
Creative ideas for content and calls-to-action
What's worked and what's not worked in a B2B environment
Best practices for blogging, content creation and social media
How to measure, track and manage ROI

Our speakers:

Matt Howard, Co-founder and CEO, ZoomSafer

An experienced and successful software entrepreneur, Matt Howard conceived of ZoomSafer in September 2008 following a distracted driving incident in which he nearly killed a nine-year-old boy. Together with his co-founders, Matt has developed a patented software application to ensure safe and legal use of mobile phones while driving.

Prior to ZoomSafer, Matt co-founded SMBLive in 2005, an innovative provider of online marketing software for small business owners. SMBLive was acquired by Reach Local (NASD:RLOC) in Feburary 2010. Matt previously served as Vice President of Business Development at Groove Networks (acquired by Microsoft), and as Vice President of Marketing & Business Development at USinternetworking (acquired by AT&T).

Matt has a certificate in Innovation Management from the University of Maryland’s Smith School of Business, a Masters in Telecommunications Administration from George Mason University and a Bachelor’s in Political Communications from The George Washington University.

D.P. Venkatesh, Founder and CEO, mPortal

D.P. Venkatesh has more than eighteen years experience in the telecommunications industry across Wireless, Internet, and Media sectors. His roles have varied from executive management to strategic planning and business development.

As CEO of mPortal, D.P. oversees all aspects of strategy, sales, and marketing for mPortal. Over the past eleven years, he has led the company through its various growth stages.

D.P. holds an MS in Industrial Engineering and an MBA both from the University of Cincinnati, as well as a BS in Chemical Engineering from Anna University.

Elizabeth Shea, CEO, SpeakerBox Communications

Elizabeth Shea is president and CEO of SpeakerBox Communications, the firm she cofounded in 1997. In the decade since founding her own firm, Elizabeth’s passion for technology public relations has grown stronger and more finely tuned with the arrival of new communication strategies. Her biggest sense of accomplishment comes when her clients exceed their business goals.

She speaks on topics such as social media for CEOs, inbound marketing strategies, the new rules of engagement in marketing and PR, content marketing strategies, business-to-government (B2G) communication strategies, social media ROI, and more.

Elizabeth is a graduate of Santa Clara University’s Leavey School of Business with a degree in Marketing.